Downshifting and De-Growth how they relate
Ian Gregson
You may well be asking yourself what is this de-growth thing ? How does it relate to me ? How can I be a part of this de-growth phenomena ? The answer lies mainly within the syntax - de-growth applies to a societal concept, whereas downshifting is the practical application of de-growth principles. Looking at Wikipedia - we see the differences between the two are more apparent; de-growth has a more philosophical and academic leaning, whereas downshifting is the day to day reality of de-growth. Downshifting is the practical application "what can we do about it in real terms" within the concept of de-growth. Comparatively, downshifting is to de-growth as unions are to socialism or the G20 is to conservatism.
Six years ago I started my own personal journey of de-growth by selling my car. This marked my first step toward "downshifting" my lifestyle - it was a drastic first step, I had not lived without a car since 1982. Little did I realise at the time I was taking part in a world-wide phenomena now known as "downshifting". Turns out millions of people around the industrialised world were doing the same thing. According to Wikepedia anywhere from 20-25% of the population in the USA, UK and Australia is taking part in some level of downshifting. I continue to hear amazing stories from people who have taken on downshifting as a personal philosophy and have found happiness within its simplicity. Stories from people that work less and therefore require less need to "escape" and take vacations; stories from people that consume less and lead healthier lives, growing their own vegetables and from people that have gotten out of their cars and enjoyed the sunshine, wind, rain and cold weather on their daily commute or trek to the grocery store. One practical consequence of my downshifting is a community garden with 50 plots in a nearby park.
However, over the years I have come across a marked resistance to downshifting from people who would benefit the most from it. I have been called " pretentious", "self-interested", "irresponsible" and "selfish". All from people who cherish the ability to go to work everyday, to drive their car wherever and whenever they feel, to take vacations in distant locations and buy more things than they will ever need in ten lifetimes. My personal choice to downshift was not without consequence. In my own example I alienated my own family members, no longer was I a traditional father figure who provided to four children, I became this bike riding guy who didn't work and earn to his full potential, given his education and skills. This is a tough road to travel, in my heart I know what I am doing has benefits for my children and their children, but this is hard to explain to a teenager who doesn't get the christmas present they want or can't afford the $400 eyeglasses. However, a stronger part of me shrugged this off with the hope that one day my children will recognise what I do and why.
The consumerist lifestyle has its appeals, as does a glass of wine to the dry alcoholic. By our very nature we consume every day, we eat, we drink, we recreate, we use power, it is impossible to avoid consumption. The strength of downshifting comes in the choices we make in what we consume. Consuming locally grown organically produced food is one way to go, if your store does not stock such things, you need to find a store that does. Consuming less food of a higher nutritional value combined with less car use is the equivalent of the group session for the said alcoholic.
Whilst many of us are taking action on a personal level, we are often inspired due to a lack of action from governments at all levels. Our political choice is no more clearly defined than at the voting booth. In political terms the majority of political parties stay well clear of the concepts and notions of de-growth and downshifting; preferring to stay within the traditional political ideologies of economy, taxation, military, education, healthcare etc.. Their root philosophies have changed very little over the decades. The left push for more taxation to benefit social spending, the political right push for cutbacks and benefits to industry - Marx and Engels would still be proud. And whilst the political parties have acquiesced to some degree by shifting to a middle ground philosophy, there is very little evidence of de-growth or downshifting within them. We need to pressure the existing political structures to recognise de-growth as a political reality. For now our level of downshifting is a personal choice. One day in the near future there may come a time when that choice has less freedom and that harsh government regulations to not drive a car become reality. Why wait ? Let's adjust to that lifestyle as we see fit rather than being dictated to.
As we know there has been a societal shift towards "green" values. However, we have seen those values watered down, stolen and modified to suit traditional political and commercial philosophies; hence the proliferation of "green" products, "green" jobs and overly simplified "greenwashing". We have to recognise that greenwashing is now part of our daily lives at all levels and from all angles. We know "greenwashing" works to a significant degree, particularly on tv, where we see ads for the Alberta Tar Sands and BC Salmon Farmers confessing their unique environmental sustainabilities. Greenwashing is dangerous because it confuses those of us who are starting on the road to downshifting. To a significant degree greenwashing says its ok to consume as long as what you consume is "green". Downshifting says otherwise, a green product still takes resources from the Earth, is still dependent on traditional methods of manufacture; downshifting say’s "you don't really need that product". Owning a Toyota Prius might make you feel green, but at the end of the day the vehicle still consumes finite raw material as part of its manufacturing process.
Within the political arena greenwashing is most prevalent. The traditional left has made strong attempts to adopt green-like policies but at the same time has been restrained by their traditional socialist philosophical structure that has little room for "environmentalism" and thus falsely attracting many down-shifters. As with other forms of greenwashing, downshifters should not be fooled by political greenwashing in the same way they are not fooled by the Alberta Tar Sands.
The Green Party whilst incorporating a significant amount of de-growth policy, lost much of its original momentum and inspiration due to the failure of voting reform. The Greens have had to revert to a more centralist approach in order to continue as a political entity. However, the terms de-growth and downshifting are equally scant from Green Party policy.
Vancouver has more than its fair share of downshifters; we simply have not assigned the adjective “downshifting” to what so many of us are doing everyday. The philosophy of de-growth is the next logical step from realistic and applicable green values that have not been not co-opted by a consumer based approach such as socialism or conservatism.
Downshifting is not the total rejection of consumerism, but the adaptation of consumerism to de-grow economies and societies in order that they be sustainable at a rate that increases longevity indefinitely.
International Downshifting Week's Spending Tips:
Making a list of weekly purchases and eliminating non-essential items
Cutting up a credit card
Not buying impulsively for instant gratification
Hand-making items
Donating, recycling or reusing old items
Buying quality secondhand goods
Political necessities in order to facilitate downshifting:
True Tax Shifting - increasing taxes and corresponding decreasing taxes on products and consumables
Co-Op Housing - affordable housing as annual income levels continue to decrease
Removal of gov't subsidies to large corporations
Increase in subsidies to small scale farms within 100kms of large population areas























